The Construction of a Hegemonic Social Representation

Abstract. The present paper discusses how climate change and the COVID-19 pandemic can be read as two facets of a Hegemonic Social Representation (HSR) under construction, representation survival, reshaping other hegemonic, socially shared representations in Western culture such Science, Politics/Democracy, Nature, on an unprecedented scale. A HSR is proposed this useful tool to conceptualize major changes social thinking, at interface individual collective dynamics. defined crystallization meaning-complex what valuable vital for community, generating competing identities, practices, policies. revisits concept initiated by Moscovici focuses role groups, opposing perspectives. We argue that crucial point, close attention way which meaning negotiated across series key elements survival will help better informing communication action concerning change.